Islam va Pazhuheshhaye Tarbiyati

Using an analytical-descriptive approach, the present paper reviews the modus operands for institutionalizing standards of morality in the media. In every political system, the media is regarded as the most important means of promoting dominant and commonly accepted culture, values and norms, and this contributes to the political stability of society. In any society, the media relies mainly on using different artistic techniques and methods, and formal, propagandistic, and psychological attractions in order to exert influence on the audience, remain constant in its competition with rival media and satisfy succeed to the audience’s needs. Unfortunately, although in Islamic society the media is replete with its contents, it is not so effective and interesting as that of the rivals. This attributed to the weakness of its structure and lack of necessary attractions which appeal to the audience. The present paper tries to point out to some of the modus operands institutionalizing moral values in the media